To understand which of these two solutions will be more acceptable for your business (possibly even both), let's look at them through the lens of numbers.įor example, RetailMeNot conducted an interesting study that showed that the number of people who use the mobile Internet is by no means equal to the number of people who use eCommerce apps. Shopping has become more local, from stores in their region, partly due to the desire to support local small businesses.Įcommerce website vs. It could be an excellent chance for startups. On the other hand, sitting at home, consumers have lost some brand loyalty and are ready to try something new. Overall, purchases have become more thoughtful. Moreover, they promised to remain as such after the COVID. Opinions 'yes' and 'no' were slightly more noticeable (28% and 22%) on whether the respondents would return to the habit of going to offline stores after the end of the epidemic.Īccording to surveys by the British auditing company Deloitte, of all product categories, online food purchases have grown the most. Cooking at home has become a more common ritual in American life.Īt the same time, during the coronavirus period, the number of online purchases increased by 55%. Food, medicine and personal hygiene items (we all remember how customers in various parts of the world hunted for pasta and toilet paper).Īccording to the Numerator research conducted in the United States, in 2021, 79% of respondents began to visit public spaces such as bars and restaurants less or completely abandoned this habit. But research shows that while online orders have grown substantially, these have tended to be essential products. Many in such circumstances would buy unnecessary things uncontrollably, at least out of boredom. It would seem that you are sitting at home and have nothing to do. After all, this event most of all influenced the mood of buyers in recent years.

Talking about the need for an eCommerce mobile app for your business in the current realities, it is impossible not to consider the coronavirus. How COVID impacted the behavior of buyers Let's see if your business really needs a mobile app and how it will help you make money. Usually, this is where the arguments end. Sympathizers talk about a long-known fact: the number of mobile Internet users is growing every year.

Nowadays, it is customary to talk about eCommerce mobile applications as a matter of course for any business.

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